Facebook is the greatest marketing tool your band has.  But if you don’t use it wisely, you’ll scare off your audience.  Most Facebook users are easily annoyed if you’re coming up too often in their news feed.  Remember – for your band page to show up on their feed, they needed to “like” you.  Don’t make them dislike you.  So, just like any marketing, remember that timing is everything.

EdgeRank

The amount of reach your band post has is determined by a Facebook algorithm called EdgeRank.  If you have 200 likes on your band page, you can be sure that your post is not showing on all 200 profile pages, even if all 200 fans were looking at their newsfeed at the same time.  The higher your EdgeRank, the more you’ll show (reach)...